Brand Identity, Strategic Positioning & Lead capture forms
Domos.uy is a specialized venture dedicated to the design and construction of geodesic dome structures in Uruguay, focusing primarily on sustainable tourism (glamping), event venues, and alternative or therapeutic spaces.
Project Overview
The main objective was to translate the structural innovation and eco-friendly value of geodesic architecture into a solid, attractive, and functional brand presence—establishing a clear channel to connect with hospitality investors, developers, and private clients.
The Challenge / Business Problem
Product Complexity & Market Hesitation: In the local market, geodesic architecture was often perceived as an unconventional or experimental alternative, raising questions regarding durability, thermal insulation, costs, and construction timelines compared to traditional builds.
Lack of Offer Clarity: The brand required clear communication to effectively segment different use cases (glamping and hospitality vs. commercial or residential spaces) while educating potential buyers on technical feasibility and investment value.
Lead Generation & User Experience: The business needed an organized system to handle incoming demand, present technical specifications in an accessible format, and simplify the request-for-quote (RFQ) process.
The Solution
Brand Identity & Visual System: Developed a visual system aligned with nature, structural integrity, and architectural precision, balancing sustainability with high-end construction standards.
Web Architecture & UX/UI Design: Designed and built a digital platform focused on intuitive navigation, rich visual showcases of completed projects, detailed technical specifications, and proactively addressing common buyer objections.
Conversion Optimization: Integrated simple contact channels and targeted calls-to-action (CTAs) to convert curious visitors into qualified prospective clients with concrete project ideas.
Business Benefits & Impact
Market Leadership: Established Domos.uy as a top reference for glamping and alternative structures in the region, elevating perceived service quality and trust.
Streamlined Sales Process: The platform answered common questions up front, improving the quality of incoming leads and speeding up the proposal and quoting workflow.
Increased Qualified Conversions: Drove higher lead quality and contributed to expanding the portfolio of executed projects across the country.